GWI Work Survey
Research Channels by Task
Choose audience:
You said these sources were influential. What do you typically use them for?
Conferences / trade shows / events / webinars » Discover new products / services
34.6%
Provider / supplier websites » Compare prices and features
32.3%
User reviews » Compare prices and features
32.2%
Recommendation from experts in my network » Discover new products / services
Provider / supplier calls, demos or trials » Compare prices and features
Provider / supplier websites » Discover new products / services
Social media » Discover new products / services
Recommendations from industry analysts » Discover new products / services
Search engine results » Compare prices and features
Provider / supplier calls, demos or trials » Discover new products / services
Recommendations from colleagues / friends / contacts » Discover new products / services
User reviews » Research general information
Search engine results » Discover new products / services
Recommendations from industry analysts » Compare prices and features
Search engine results » Research general information
Recommendations from colleagues / friends / contacts » Compare prices and features
Provider / supplier websites » Research general information
Recommendation from experts in my network » Compare prices and features
External Reports » Research general information
Conferences / trade shows / events / webinars » Compare prices and features
Video sites (e. g. YouTube) » Discover new products / services
Recommendation from experts in my network » Research general information
Recommendations from colleagues / friends / contacts » Research general information
Conferences / trade shows / events / webinars » Research general information
Recommendation from experts in my network » Decide which product to buy
Video sites (e. g. YouTube) » Research general information
Recommendations from industry analysts » Research general information
User reviews » Decide which product to buy
Social media » Research general information
Provider / supplier calls, demos or trials » Research general information
Recommendations from industry analysts » Decide which product to buy
Television commercials » Discover new products / services
User reviews » Discover new products / services
Video sites (e. g. YouTube) » Compare prices and features
Online ads » Discover new products / services
Business / Technology podcasts » Discover new products / services
Business / Technology podcasts » Research general information
Online newspapers / magazines/ newsletters » Research general information
External Reports » Discover new products / services
Provider / supplier calls, demos or trials » Decide which product to buy
External Reports » Compare prices and features
Online newspapers / magazines/ newsletters » Discover new products / services
Social media » Compare prices and features
Gen AI responses (e.g. Chat bot, AI tools) » Research general information
Blogs » Discover new products / services
Printed newspapers / magazines » Research general information
Recommendations from colleagues / friends / contacts » Decide which product to buy
Blogs » Compare prices and features
Gen AI responses (e.g. Chat bot, AI tools) » Discover new products / services
Online ads » Compare prices and features
Provider / supplier websites » Decide which product to buy
Printed newspapers / magazines » Discover new products / services
Blogs » Research general information
Business / Technology podcasts » Compare prices and features
Online ads » Research general information
Conferences / trade shows / events / webinars » Decide which product to buy
Podcast commercials » Discover new products / services
Gen AI responses (e.g. Chat bot, AI tools) » Compare prices and features
Printed newspapers / magazines » Compare prices and features
Television commercials » Research general information
Online newspapers / magazines/ newsletters » Compare prices and features
Television commercials » Compare prices and features
Podcast commercials » Research general information
External Reports » Decide which product to buy
Search engine results » Decide which product to buy
Podcast commercials » Compare prices and features
Business / Technology podcasts » Decide which product to buy
Video sites (e. g. YouTube) » Decide which product to buy
Social media » Decide which product to buy
Gen AI responses (e.g. Chat bot, AI tools) » Decide which product to buy
Online ads » Decide which product to buy
Online newspapers / magazines/ newsletters » Decide which product to buy
Blogs » Decide which product to buy
Television commercials » Decide which product to buy
Printed newspapers / magazines » Decide which product to buy
Podcast commercials » Decide which product to buy
Radio commercials (To Q3 2023) » Research general information
Radio commercials (To Q3 2023) » Discover new products / services
Radio commercials (To Q3 2023) » Compare prices and features
Radio commercials (To Q3 2023) » Decide which product to buy
Want to get all the results?