GWI Core Survey

Attitudes: All 'Describes me' statements

Choose audience:

All Internet users Gamers Gen Z High income Parents Social media users

Which of the following do you feel describes you?

Open-minded

56.2%

I believe all people should have equal rights

56.1%

I research a product online before buying it

51.8%

Confident

Health-conscious

I like to know what is going on in the world

Creative

I am loyal to the brands I like

I like to explore the world

I use discount codes or coupons

I take care of my appearance

I spend time looking for the best deals

I am confident using new technology

I am interested in other cultures / countries

Price-conscious

Social / outgoing

I follow the latest technology trends and news

I think social media is good for society

Career-focused

I'm good at managing money

I always try to recycle

I tell my friends and family about new products

I make decisions quickly

I trust what online reviews say about products / services

I am comfortable talking about my mental health

I trust new technology to improve my health

I like to be the first to try new things

Traditional

I use loyalty / reward programs

Adventurous

I prefer being anonymous online

Ambitious

I worry about how companies use my personal data online

I worry I spend too much time on my smartphone

I look for expert opinions before buying expensive products

Fashion-conscious

I worry I spend too much time on social media

I am comfortable with my apps tracking my activity (e.g. walking, sleeping)

I feel in control of my personal data online

I take risks

I tend to buy brands I have seen advertised

I am prone to anxiety

Money-driven

I am using social media less than I used to

I consider myself an opinion leader

I tend to buy the premium version of products

I feel overworked

I try to avoid all types of advertising

I seek out alternative medicines and therapies

I buy new tech products as soon as they are available

I worry about how my government tracks me online (Select Markets Only)

I feel represented in the advertising I see

I think immigration is good for my country

I feel using social media causes me anxiety

I buy products / services to access the community built around them

Affluent

I prefer thinking about the past, rather than the future

I worry about how my data is tracked online (China Only)

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