GWI Core Survey
Attitudes: Brand Relationships
Choose audience:
Which of the following do you feel describes you?
I research a product online before buying it
51.8%
I am loyal to the brands I like
45.8%
I use discount codes or coupons
44.2%
I spend time looking for the best deals
I tell my friends and family about new products
I trust what online reviews say about products / services
I use loyalty / reward programs
I look for expert opinions before buying expensive products
I tend to buy brands I have seen advertised
I tend to buy the premium version of products
I try to avoid all types of advertising
I feel represented in the advertising I see
I buy products / services to access the community built around them
None of these
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