April 2024 Zeitgeist Survey
Fashion Brand Authenticity
Choose audience:
Which of the following actions by a **fashion** brand do you think would make it seem more authentic?
Value for money
44.8%
Consistent product / service quality
42.1%
Responsibly sourced ingredients / materials
28.7%
Clear and accurate product information
26.5%
Treating employees fairly
24.3%
Reliable customer service
23.6%
Offering warranties / guarantees
14.2%
Public commitments to social causes / issues
12.4%
Paying taxes
11%
Heritage / company history
10.6%
Charitable contributions
7.5%
None of these
5.1%
Other
0.7%
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