GWI Consumer Tech Survey
Important Factors for Earphones / Headphones Purchase
Choose audience:
Which of these are most important to you when purchasing earbuds / earphones / headphones or headsets?
Cost
49.3%
Comfort
44.7%
Battery life
41.3%
Warranty / guarantee
Brand reputation
Brand experience (i.e. a brand you've used before)
Suitability for exercise / sports
Brand name
Reviews / recommendations from other customers
Reviews / recommendations from friends / family / colleagues
Good customer service
Regular software / technology updates
Suitability for work calls / video conferencing
None of these
Suitability for gaming
Reviews / recommendations from influencers / celebrities
Delivery / collection time (post-purchase)
Warranty / customer service (to Q3 2023)
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