GWI Consumer Tech Survey
Important Factors for Laptop / PC Purchase
Choose audience:
Which of these are most important to you when purchasing a laptop, PC / desktop and / or all-in-one computer?
Cost
53.4%
Speed / processing capability
43.3%
Battery life (in laptops)
40.9%
Warranty / guarantee
Brand reputation
Regular software / technology updates
Brand experience (i.e. a brand you've used before)
Built-in security features (e.g. antivirus, webcam cover, fingerprint / face recognition)
Graphics / refresh rate
Brand name
Portability (i.e. easy to move / carry)
Reviews / recommendations from other customers
Good customer service
Reviews / recommendations from friends / family / colleagues
Suitability for gaming
Suitability for work calls / video conferencing
Delivery / collection time (post-purchase)
Reviews / recommendations from influencers / celebrities
None of these
Warranty / customer service (to Q3 2023)
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