March 2024 Zeitgeist Survey
Most Important Search Engine Factors
Choose audience:
Which of the following factors are most important to you when using a search engine?
Reliable
40.1%
Relevant search results
35.1%
Up-to-date
27.8%
Fast / responsive
21%
User friendly
16.4%
Easy to access
16.3%
Variety of search results
14%
Convenient
12.7%
Level of detail
11.2%
Organized
9.6%
Engaging
4.3%
None of these
3.3%
Visualization (e.g. diagrams, charts)
2.8%
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