GWI Automotive Survey
First Source Considered for Research
Choose audience:
And which source would you go to first when researching a car make or model?
Conversations with friends / family /colleagues
12.8%
Specialized online automotive marketplaces
12.4%
Local car dealership / salesperson
11.7%
The manufacturer's website
Consumer review sites
Specialist / independent review sites (e.g. forums / blogs)
Video reviews
None of these
Social media posts from friends / family / colleagues
Specialist magazines
The manufacturer's social media page
Online news / newspaper reviews
Social media posts from famous / well-known individuals
Physical newspaper reviews
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