October 2023 Zeitgeist Survey
Licensing Agree Statements
Choose audience:
To what extent do you agree or disagree with the following statements?
Licensed products should accurately represent the brand or franchise its associated with » Somewhat agree
41.6%
I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Somewhat agree
39.9%
I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Somewhat agree
38.1%
Licensed products are more trustworthy than non-licensed products » Somewhat agree
36.9%
Licensed products of a franchise are of a higher quality than non-licensed products » Neither agree nor disagree
33.9%
I am more willing to pay a premium for products featuring popular franchises » Somewhat agree
33.9%
Licensed products of a franchise are of a higher quality than non-licensed products » Somewhat agree
33.6%
I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Neither agree nor disagree
29.6%
Licensed products should accurately represent the brand or franchise its associated with » Strongly agree
29.4%
I am more willing to pay a premium for products featuring popular franchises » Neither agree nor disagree
29.3%
I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Neither agree nor disagree
28.7%
Licensed products are more trustworthy than non-licensed products » Neither agree nor disagree
28%
Licensed products are more trustworthy than non-licensed products » Strongly agree
22.3%
Licensed products should accurately represent the brand or franchise its associated with » Neither agree nor disagree
20.2%
Licensed products of a franchise are of a higher quality than non-licensed products » Strongly agree
17.9%
I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Strongly agree
17.7%
I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Strongly agree
17.1%
I am more willing to pay a premium for products featuring popular franchises » Somewhat disagreee
15.3%
I am more willing to pay a premium for products featuring popular franchises » Strongly agree
14%
Licensed products of a franchise are of a higher quality than non-licensed products » Somewhat disagreee
11.3%
I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Somewhat disagreee
10.7%
I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Somewhat disagreee
9.9%
Licensed products are more trustworthy than non-licensed products » Somewhat disagreee
9.4%
I am more willing to pay a premium for products featuring popular franchises » Strongly disagree
7.5%
Licensed products should accurately represent the brand or franchise its associated with » Somewhat disagreee
7%
I am more likely to buy a product if it features brand imagery or characters from a popular franchise » Strongly disagree
4.5%
I am more likely to be loyal to a brand that consistently offers licensed products from my favorite franchises » Strongly disagree
3.8%
Licensed products are more trustworthy than non-licensed products » Strongly disagree
3.5%
Licensed products of a franchise are of a higher quality than non-licensed products » Strongly disagree
3.4%
Licensed products should accurately represent the brand or franchise its associated with » Strongly disagree
1.8%
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