April 2024 Zeitgeist Survey
Planned Purchases This Year
Choose audience:
Which of the following products do you think you will buy during Black Friday this year?
Clothes
27.6%
Gift / present
21.1%
Personal electronics (e.g. PC / laptop)
20.1%
Personal care items (e.g. cosmetics, skincare)
18.4%
Smartphone
17.1%
Home appliances / devices (e.g. TV, refrigerators)
16.9%
Gaming devices / items (e.g. consoles)
14.2%
Leisure / entertainment (e.g. books / films)
13.1%
Smart devices (e.g. smart speaker, smartwatch)
12.8%
Home furnishing (e.g. sofa, bed)
9.8%
Accessories (e.g. jewelry)
8.6%
Luxury (e.g. designer bags)
4.4%
I'm not sure yet
2.5%
Other
1.1%
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