GWI Alcohol Survey
Drivers to Spend More
Choose audience:
Which of the following, if any, would motivate you to spend more on an alcoholic drink?
If it is a gift for someone else (e.g. birthday, engagement, marriage, new job)
35.7%
Recommendations from friends or family
34.8%
Limited edition flavor
31.9%
If it has health benefits (e.g. low calorie, low sugar)
If it has a unique quality (e.g. unconventional color of alcohol, light-up bottle, edible glitter etc.)
Heritage of the brand (i.e. the history of the brand)
Reduced or discounted price
Positive reviews from other customers
Limited edition bottle
Collaboration with my favorite brand (e.g. co-branded bottle, free gift with purchase)
If it has an interesting bottle
Knowing that the product / brand is environmentally friendly
If it is crafted by hand / small batch
If it enhanced my reputation / status
Free or discounted sample
If it is made locally
Recommendations from bar / restaurant staff
Collaboration with my favorite celebrity / influencer (e.g. branded bottle)
Recommendations from my favorite celebrities / influencers
Entry into competitions
None of these
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