GWI Alcohol Survey
Factors Impacting Choice: Bar / Nightclub
Choose audience:
Which of these are most likely to impact your choice of alcoholic drink when at a bar / nightclub? Please select up to three
Flavor / taste
37.1%
Cost
26%
If I'm familiar with the brand
21.1%
Alcohol content level
Recommendations from friends, family or colleagues
Food pairing
Brand reputation / heritage
Special offers / discounts
Recommendations from bar staff
Uniqueness (e.g. craft, small batch, limited edition, locally produced)
Look of the packaging (e.g. bottle, can or label)
If it enhances my status
If others are drinking / buying it
If it's eco-friendly (e.g. packaging, sustainable production)
None of these
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