GWI Core Survey
Reasons for Using Social Media
Choose audience:
What are your main reasons for using social media?
Keeping in touch with friends / family
50.2%
Filling spare time
38.1%
Reading news stories
33.5%
Finding content (e.g. articles, shows, videos, memes, etc)
Seeing what's trending / what's being talked about
Finding products to purchase
Finding inspiration for things (places to visit, things to buy, etc)
Watching live streams (e.g. events, shows, etc)
Watching / following sports
Sharing / discussing opinions with others
Seeing updates / content from your favorite brands
Making new contacts
Work-related networking / research
Posting about your life (e.g. food, pets, vacations, etc)
Avoiding missing out on things
Following celebrities or influencers
Finding like-minded communities / interest groups
Supporting / connecting with good causes
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