April 2024 Zeitgeist Survey
Reasons for Purchasing Products During Live Shopping Events
Choose audience:
Which of the following reasons explain why you have purchased products during live shopping events?
The product was available for a good price
4.2%
The product was available for a limited time offer
2.3%
Quick / easy checkout
2%
I enjoy the interactive shopping experience (e.g. earning "coins" or points)
1.8%
I was influenced by other viewers buying the product
0.9%
I make impulsive purchases during live shopping events
0.8%
I wanted to support the host
0.7%
The product was endorsed by a celebrity / influencer
0.5%
Other
0.1%
Not sure
0%
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