April 2024 Zeitgeist Survey
Research on Brands Before Purchasing
Choose audience:
Before purchasing products / services from a brand, do you research information on any of the following?
The brand's values
28.2%
Recent news stories about the brand
28%
None of these
26.7%
The brand's manufacturing
26.4%
The brand's country of origin
25.1%
The brand's products / services for certifications or awards
19.8%
The brand's sustainability pledges
18.8%
The brand's parent company
12.7%
The brand's political views
10.6%
Other
5.7%
The brand's CEO
4.4%
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