GWI Work Survey
Most Important Purchase Influencers
Choose audience:
And which one factor is the most important for you when purchasing a new technology / software product or service?
Improving productivity / efficiency
13.1%
Security (e. g. that data is protected and encrypted)
11.1%
Price
7.2%
Provider's trustworthiness
Ease of use
Reducing costs
Technical support being available
Integration with products / services already being used
Ease of installation / implementation
Provider's reputation as a field expert / leader
Scalability
Provider's reputation as an innovator
Enabling collaborative working
Provider's environmental sensitivity
Provider's stance on social issues (i. e. diversity, equality)
Employees asking for it / recommending it
Type of license (subscription vs one-off payment etc)
Recommended from thought leaders
Enabling remote working (To Q3 2023)
Reputation of the provider (To Q2 2020)
Value (To Q2 2020)
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