GWI Work Survey
Vendor Name Recognition Preferences
Choose audience:
Which of these statements best describes your attitude to purchasing new products / services?
I prefer to buy from a provider I am familiar with but will consider other well-known ones
54.6%
I am open to buy from any provider that meets my needs regardless of the brand reputation
25.4%
I will only buy from a provider I am familiar with
6.7%
I will only buy from a provider I've heard of before (To Q3 2023)
I prefer to buy from a provider I've heard of before but will consider others (To Q3 2023)
I am open to buying from any provider that meets my needs (To Q3 2023)
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