July 2024 Zeitgeist Survey
Important Factors for Statements on Social Issues
Choose audience:
How important are the following factors when you hear a statement about a social issue?
Credibility of the individual / group » Very important
42%
Authenticity of the individual / group » Very important
37.5%
The statement has been fact-checked by a third party » Very important
36.7%
The timing of the statement » Somewhat important
36.3%
The statement has been fact-checked by a third party » Somewhat important
32.1%
Authenticity of the individual / group » Somewhat important
31.6%
The individual / group's reach (e.g. number of viewers, followers on social media) » Somewhat important
28.9%
Credibility of the individual / group » Somewhat important
28.4%
The individual / group's reach (e.g. number of viewers, followers on social media) » Neither important nor unimportant
28.2%
The timing of the statement » Neither important nor unimportant
27.5%
The timing of the statement » Very important
25.2%
The statement has been fact-checked by a third party » Neither important nor unimportant
21.6%
Authenticity of the individual / group » Neither important nor unimportant
21.2%
Credibility of the individual / group » Neither important nor unimportant
19.9%
The individual / group's reach (e.g. number of viewers, followers on social media) » Very important
19.4%
The individual / group's reach (e.g. number of viewers, followers on social media) » Very unimportant
13.1%
The individual / group's reach (e.g. number of viewers, followers on social media) » Somewhat unimportant
10.5%
The timing of the statement » Somewhat unimportant
5.8%
Credibility of the individual / group » Very unimportant
5.3%
Authenticity of the individual / group » Very unimportant
5.3%
The timing of the statement » Very unimportant
5.1%
The statement has been fact-checked by a third party » Very unimportant
5%
The statement has been fact-checked by a third party » Somewhat unimportant
4.6%
Credibility of the individual / group » Somewhat unimportant
4.4%
Authenticity of the individual / group » Somewhat unimportant
4.4%
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