GWI Work Survey
Research Channels
Choose audience:
When you are researching or considering a new product / service for your company, how influential are the following information sources?
Recommendations from colleagues / friends / contacts » Quite influential
47.6%
Provider / supplier websites » Quite influential
47.3%
External Reports » Quite influential
46.8%
Provider / supplier calls, demos or trials » Quite influential
Search engine results » Quite influential
Conferences / trade shows / events / webinars » Quite influential
Online newspapers / magazines / newsletters » Quite influential
Recommendations from industry analysts » Quite influential
Video sites (e. g. YouTube) » Quite influential
Business / Technology podcasts » Quite influential
Recommendation from experts in my network » Quite influential
Social media » Quite influential
Printed newspapers / magazines » Quite influential
Online ads » Quite influential
Blogs » Quite influential
User reviews » Quite influential
Television commercials » Quite influential
Gen AI responses (e.g. Chat bot, AI tools) » Quite influential
Podcast commercials » Quite influential
User reviews » Very influential
Recommendation from experts in my network » Very influential
Recommendations from industry analysts » Very influential
Provider / supplier calls, demos or trials » Very influential
Conferences / trade shows / events / webinars » Very influential
Podcast commercials » Not influential
Provider / supplier websites » Very influential
Recommendations from colleagues / friends / contacts » Very influential
Search engine results » Very influential
Television commercials » Not influential
Social media » Very influential
External Reports » Very influential
Blogs » Not influential
Business / Technology podcasts » Very influential
Gen AI responses (e.g. Chat bot, AI tools) » Not influential
Video sites (e. g. YouTube) » Very influential
Printed newspapers / magazines » Not influential
Online ads » Not influential
Gen AI responses (e.g. Chat bot, AI tools) » Very influential
Online newspapers / magazines / newsletters » Not influential
Online ads » Very influential
Television commercials » Very influential
Online newspapers / magazines / newsletters » Very influential
Printed newspapers / magazines » Very influential
Blogs » Very influential
Podcast commercials » Very influential
Social media » Not influential
Business / Technology podcasts » Not influential
Video sites (e. g. YouTube) » Not influential
Search engine results » Not influential
External Reports » Not influential
Conferences / trade shows / events / webinars » Not influential
Recommendations from colleagues / friends / contacts » Not influential
Provider / supplier calls, demos or trials » Not influential
Provider / supplier websites » Not influential
Recommendations from industry analysts » Not influential
Recommendation from experts in my network » Not influential
User reviews » Not influential
Radio commercials (To Q3 2023) » Not influential
Radio commercials (To Q3 2023) » Quite influential
Radio commercials (To Q3 2023) » Very influential
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