GWI Travel Survey
Most Important Purchase Sources of Information
Choose audience:
Which source(s) of information would you say are most important to you?
Travel booking sites / apps (e.g. Expedia, Booking.com, Airbnb, Trip.com, Qunar, fliggy.com)
19%
In-person conversations with friends / family
13.3%
Search engines
12.1%
Social media
Consumer review sites
Travel provider sites / apps (e.g. directly at the airline, hotel)
Price comparison websites
Travel blogs
Travel agents
Tourist board websites
Online forums / message boards
Travel books
Brochures
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