GWI Sports Survey
Sports Following Behaviors
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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In which ways do you follow / keep up with sports?
Talk about professional sports with friends or family
33.5%
Follow professional sports leagues (including its teams or players) on social media
26.7%
Follow professional sports through websites (not including social media websites)
23%
Follow professional sports through apps (not including social media apps)
Follow professional sports through newspapers / magazines
Listen to sports radio / podcasts
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