GWI Gaming Survey
Esports Fan Engagement Types
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All Internet usersFemaleHigh incomeMillennialsMinecraft playersSmartphone gamers
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Which of these do you do?
Watch official content (e.g. team/league)
29.1%
Watch fan content
22.3%
Watch esports documentaries
21.1%
Listen to esports podcasts
Purchase official esports merchandise
None of these
Visit fan zones (e.g. public viewing areas for your team’s matches)
Purchase esports collectibles
Visit experiential spaces (e.g. playing a game in venues)
Sign up to receive emails from esport organizations
Purchase digital collectibles (e.g. Non-Fungible Tokens / NFTs)
Purchase cryptocurrencies / fan tokens (e.g. Socios)
Access content in the metaverse (to Q2 2022)
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