GWI Sports Survey
Attitudes To Sponsorship of Esports
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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How do you feel about sponsorship of esports?
Sponsors of esports events are critical to their success
30.4%
Brands that are esports sponsors are often suitable to the esports environment
29%
I like to see non-gaming brands sponsor esports events
20.2%
There is too much advertising at esports events
None of these
It's OK for brands not related to esports to sponsor teams or events (To Q2 2023)
Brands are usually well suited to the esports events sponsor (to Q4 2022)
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