GWI Sports Survey
Platforms used to watch Esports
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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Which of these do you typically use to watch or follow esports leagues, events or streams?
YouTube (Select Markets Only)
36.5%
Instagram (Select Markets Only)
17.8%
Facebook / Facebook Gaming (Select Markets Only)
15.5%
Broadcast TV Channels
Douyin (China Only)
TikTok (Select Markets Only)
Bilibili (China Only)
Twitch (Select Markets Only)
X (Select Markets Only)
Discord (Select Markets Only)
Douyu (China Only)
Kuaishou (China Only)
Huya (China Only)
Snapchat (Select Markets Only)
Reddit (Select Markets Only)
Threads
Weibo (China Only)
Other
Sina Weibo (China Only)
Xigua (China Only)
Hupu (China Only)
NetEase CC Live (China Only)
Huomao (China Only)
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