GWI Consumer Tech Survey
Important Factors for Tablet Purchase
Choose audience:
Which of these are most important to you when purchasing a tablet?
Cost
48%
Battery life
45.9%
Speed / processing capability
34.2%
Warranty / guarantee
Portability (i.e. easy to move / carry)
Brand reputation
Regular software / technology updates
Brand name
Brand experience (i.e. a brand you've used before)
Built-in security features (e.g. antivirus, webcam cover, fingerprint / face recognition)
Reviews / recommendations from other customers
Good customer service
None of these
Reviews / recommendations from friends / family / colleagues
Suitability for gaming
Suitability for kids
Delivery / collection time (post-purchase)
Reviews / recommendations from influencers / celebrities
Warranty / customer service (to Q3 2023)
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