October 2023 Zeitgeist Survey
Licensed Purchases for Self
Choose audience:
In the last year, have you purchased an item for yourself because it's related to any of the following?
Movie or TV show
35.1%
Printed media (e.g. books, comics etc.)
25.3%
Video game
24.9%
Character / franchise (e.g. superhero, video game character)
24.7%
None of these
23%
Logo or brand
21.6%
Online influencer / celebrity
19.7%
Sporting team / athlete
19.5%
Music artist or band
17.2%
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