GWI Gaming Survey
Gaming Purchase Drivers
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All Internet usersFemaleHigh incomeMillennialsMinecraft playersSmartphone gamers
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Which of the following would increase your likelihood to purchase or download a game?
Reduced price, offers or promotions
33%
My friends / family playing it already
29.7%
Reviews / opinions of people you watch or follow (e.g. YouTubers, Twitch streamers, Influencers)
22.5%
Playing a previous version / series of the game
Trying a demo or beta of the game first
Online multiplayer functionality
Reviews / opinions of official gaming media (e.g. IGN website, gaming magazines)
Reviews / opinions on retail websites (e.g. Amazon)
None of these
Campaign / story mode included
Pre-order benefits (e.g. XP boost, in-game cosmetics)
Influencer sponsorships (e.g. ad sections in YouTube videos, sponsored streams)
Crossplay functionality (e.g. playing with people on Xbox and PC together)
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