June 2024 Zeitgeist Survey
Preferred Purchases Online
Choose audience:
Which of the following do you typically prefer to purchase online?
Travel & leisure (e.g. hotels, flights, restaurants)
18.5%
Leisure & entertainment items (e.g. video games, films)
14.3%
Electronics
13.2%
Software / apps
13.1%
Financial products (e.g. banks, insurance)
11.6%
Personal effects (e.g. clothing, shoes, fragrances, etc.)
8.9%
Beauty / personal care
8.1%
Home & furniture items
6.1%
Medicines / healthcare items
4.9%
Groceries
4.1%
None of these
3.8%
Luxury goods
3.3%
Automotive & transport
3.1%
Alcohol
1.4%
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