GWI Automotive Survey
All Personas
Choose audience:
This Segmentation is generated based on answers to a variety of questions from GWI Core
Mobile Dependents
30.7%
Parenting Focused Workers
28.9%
Daredevils
15.7%
Tech Confident
Gamers
Sports Fans
Parental Investors
Thrifty Parents
Foodies
Traditional Parents
Socialites
Social TV Viewers
Trend-Setters
Career Focused Parents
Social Learners
Online Activists
Traditionalists
Tech Trackers
Brand-loyalists
Tech Suspicious
Go-Getters
Health Technologists
Smart Connectors
Memers
Jet-setters (From Q1 2024)
Shopaholics
Progressives
Social Media Scrollers
Early Adopters
Young Parent
Social Fashionista
Social Shoppers
New Expecting Parents
Esports Fans (To Q1 2023)
Social Gamers (To Q1 2023)
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