GWI Sports Survey
Impact of Sports Sponsorship
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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If a brand or product sponsors your favorite sports league or team, which of these are you likely to do?
Think about the brand / product more positively
31.2%
Talk to family / friends about the brand / product
29.4%
Research the brand / product
27.6%
Purchase the brand / product
Consider the brand / product more than their competitors
Engage with the brand / product
None of these
See the brand / product as integral to the development of my favourite sport league / team
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