GWI Gaming Survey
Impact of Esports Sponsorship
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All Internet usersFemaleHigh incomeMillennialsMinecraft playersSmartphone gamers
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Which of these statements about sponsorship apply to you?
I notice the brands worn by teams / players during events
26%
I am more likely to purchase brands worn by my favorite players / teams
22.4%
Sponsors should partner with celebrities / well known individuals (e.g. players, teams, commentators, esports influencers)
21%
I have discovered new brands for the first time from their sponsorship of esports events
I try to support brands that sponsor my favorite teams / players (e.g. buy their products, follow them on social)
Sponsors should create content about esports
Sponsors should create their own esports teams
None of these
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