GWI Automotive Survey
Important Factors for Purchase
Choose audience:
When choosing tires, which of these would be most important to you?
Safety
41.6%
Long lasting tread life / durability
32.2%
Smooth ride / comfort
32.2%
Cost
Handling / grip
Silent ride / low noise
Long warranty
Lower fuel consumption / extended battery range
Brand reputation
Type of tire (e.g. all season, winter tires, summer tires)
Low environmental impact
Designed specifically for my car
Immediate availability
Production date
Recommendations from car manufacturers
Look of the tire(s)
Recommendations from the salesperson.
Recommendations from other customers
None of these
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