GWI Sports Survey
Fan Engagement Types
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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Which of these do you do?
None of these
48.8%
Watch sports documentaries
27.6%
Purchase official sports merchandise
15.4%
Watch official content (e.g. clubs/events' official channels)
Listen to sports podcasts
Sign up to receive emails from sports organizations
Watch fan content
Watch sport via pay-per-view (e.g. pay on the day for a broadcast event)
Purchase memorabilia (e.g. signed items, player worn / used equipment)
Purchase sports trading cards (e.g. Topps, Panini)
Visit fan zones (e.g. public viewing areas for your team’s matches)
Purchase digital collectibles (e.g. Non-Fungible Tokens / NFTs)
Visit experiential spaces (e.g. playing a sport / sports game in venues)
Purchase cryptocurrencies / fan tokens (e.g. Socios)
Access content in the Metaverse (to Q2 2022)
Purchase sports collectibles (To Q4 2023)
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