GWI Sports Survey
Fan Engagement Types
Choose audience:
All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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Which of these do you do?
Watch sports documentaries
30.4%
Watch official content (e.g. clubs/events' official channels)
28.3%
None of these
26.3%
Watch fan content
Purchase official sports merchandise
Listen to sports podcasts
Watch sport via pay-per-view (e.g. pay on the day for a broadcast event)
Purchase memorabilia (e.g. signed items, player worn / used equipment)
Visit experiential spaces (e.g. playing a sport / sports game in venues)
Visit fan zones (e.g. public viewing areas for your team’s matches)
Sign up to receive emails from sports organizations
Purchase sports trading cards (e.g. Topps, Panini)
Purchase digital collectibles (e.g. Non-Fungible Tokens / NFTs)
Purchase cryptocurrencies / fan tokens (e.g. Socios)
Access content in the Metaverse (to Q2 2022)
Purchase sports collectibles (To Q4 2023)
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