GWI Sports Survey
Sport & League / Competition Interest Drivers
Choose audience:
All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
Build my own audience
Which of the following would increase your interest in a sport, league or competition?
More accessible TV or online broadcasts (e.g. cost, time of day)
29.6%
More content available (e.g. behind the scenes, highlights, news coverage)
24.6%
Having TV coverage or social media content in my native language
23.8%
Having players or teams I relate to (e.g. my nationality, my views)
Better awareness of when matches / competitions are taking place
More physically accessible live events (e.g. cheaper tickets, events happening closer to my home)
Having an impact on society (e.g. supporting human rights, diversity & inclusion)
Being environmentally friendly (e.g. promoting sustainability / zero carbon)
Broadcasts being included in a subscription I already have
None of these
Being promoted by a sport or league I already follow (e.g. in a partnership)
Having a different competition format to sports or leagues I already follow
Celebrities / influencers being included in broadcasts or online content
Want to get all the results?