GWI Sports Survey
Sport & League / Competition Interest Drivers
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All Internet usersBaby boomersEsports fansMetaverse engagersTeam sports players
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Which of the following would increase your interest in a sport, league or competition?
More accessible TV or online broadcasts (e.g. cost, time of day)
36.9%
More content available (e.g. behind the scenes, highlights, news coverage)
34.5%
Having TV coverage or social media content in my native language
33.7%
Better awareness of when matches / competitions are taking place
Having players or teams I relate to (e.g. my nationality, my views)
More physically accessible live events (e.g. cheaper tickets, events happening closer to my home)
Having an impact on society (e.g. supporting human rights, diversity & inclusion)
Being environmentally friendly (e.g. promoting sustainability / zero carbon)
Broadcasts being included in a subscription I already have
Having a different competition format to sports or leagues I already follow
Being promoted by a sport or league I already follow (e.g. in a partnership)
Celebrities / influencers being included in broadcasts or online content
None of these
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