GWI Core Survey
TikTok Features / Actions
Choose audience:
What have you done on TikTok in the last month?
Liked or commented on videos
31.8%
Watched a live stream
24.4%
Shared a video with friends
23.1%
Followed user or creator accounts
Uploaded videos
Used the discover page / searched for something
Followed brand accounts
Used an effect
Used TikTok Shop (Select Markets Only)
Click on a sponsored / promoted post or ad (Select Markets Only)
Participated in a trend (e.g. using trending sounds & music)
Participated in a Hashtag Challenge initiated by a brand
None of these
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