GWI Core Survey
Instagram Features / Actions
Choose audience:
What have you done on Instagram in the last month?
Watched a video
36.9%
Created Stories
23.7%
Watched / uploaded content to Instagram Reels
23%
Reacted to polls / questions on Stories
Used filters
Sent an audio message
Clicked on a link sticker on Stories to see more
Click on a sponsored / promoted post or ad
Used Instagram Discovery
Posted polls / questions on Stories
Used Instagram Shopping Bag
None of these
Used IGTV (to Q3 2023)
Swiped up on Stories to see more (to Q4 2021)
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